But, India banned the app in 2020. Wondering why it was barred? Keep reading to learn more why India banned it earlier, its current revival, the changes to expect this time and more.

Why did India ban Shein?

The Chinese fashion retail brand was banned in India in 2020. Along with Shein, other apps like TikTok, PUBG, Xender, and more were also banned.

The Ministry of Electronics and Information Technology (MeitY) of India implemented the ban due to concerns about data theft. Moreover, the border issue between India and China at that time fueled it more.

Why is Shein Returning now?

Shein has now been relaunched in India by Reliance Retail. The two companies have come together under a “Licensing Partnership”. As per this, the former is allowed to use the brand’s name, “Shein”. 

The Government also clarified that the ban was specific to the app and not the sale of Shein-branded products. It also mandated that manufacturing should be conducted locally inside India, including the designing. This initiative aligns with the government’s “Make in India” campaign, emphasizing the local production and employment.

Reliance has assured  the responsibility for data security and the business operations within India. Whereas, Shein India will retain  their control over technology-related aspects. Currently, the app is live in cities like Mumbai (including Navi Mumbai), Bangalore, Delhi NCR & Thane.

Ajio, another platform owned by Reliance, will continue operating as a multi-brand platform. However, the partnership does not extend to Ajio. Reliance’s strategic move to strengthen their foothold in the fashion industry is significant. This move is expected to make a big shift in India’s e-commerce in the coming years.

The brand is making a comeback, but the question remains – will it operate the same way it did before? Let’s find out. 

Changes in the business model

Here are a few differences in the previous business model and the current ones:

Old Business Model:

1. Goods were imported and sold in India
2. No audits involved
3. Customer data and technology was controlled by the brand

Current Business Model:

1. Localisation of designing and manufacturing of the fashion products
2. Periodical audits by the government-approved cyber-security firm(s).
3. Shein will handle technology related aspects.
4. Reliance to manage operations & data security
5. Focus on sustainability and waste reduction.

What Indian Customers can Expect

The fashion apparels start from as low as INR 199. The clothing pieces start from the least price of INR 350. No doubt that it is called the most affordable fashion provider.

Indian customers can also expect new arrivals and trendy pieces under budget. A dedicated app ensures easy accessibility.  

Challenges and Controversies

Though it sounds welcoming, it comes with its challenges. A few of such challenges are:

1. How will former Indian customers perceive Shein’s return amidst “Boycott China” sentiments?
2. Despite its affordability, Shein has previously faced scrutiny over labor practices and environmental concerns, which may impact consumer trust.
3. Can Shein compete and survive the increased fashion platforms like Amazon, Myntra?
4. Indian Government’s restriction on compliance and data privacy, including periodic audits add an additional layer of complexity.

Final Thoughts: Is Shein’s return a game changer?

Shein’s comeback to India comes with a wave of excitement among the fashion enthusiasts. Affordable fashion lovers who missed the brand are in awe. Yet, the comeback also comes with challenges. 

While the partnership move addresses data privacy concerns, India’s evolving fashion market remains a highly competitive space. With increased fashion platforms, it is debatable if Shein can reclaim its lost consumer base.

Furthermore, will it regain its lost position as a go-to destination for affordable fashion among the consumers? Ultimately, Shein’s return excites fashion lovers, its success depends on how well it adapts to India’s evolving fashion market and consumer trust. 

FAQs

1. Who owns Shein India?

Reliance brought back the app to India. It was built and hosted locally. Hence, they hold the ownership and control, says Economic Times.

2. Is Shein relaunching in India?

The aforesaid brand relaunched in India in February 2025.Notably, Reliance Retail controls the brand in India under partnership.

3. Are Urbanic and Shein the same?

While the latter brand is from China, Urbanic is a brand based in London. But, both the brands are similar in offering trendy fashion clothing, aiming affordability. Hence, both brands are distinct in their origin, brand history, etc.

4. What is Shein’s biggest competitor?

Globally, the brand considers Temu, Boohoo, H&M and Zara as their competitors. Because, the mentioned brands offer similar fashion clothing at affordable prices. Their targeting consumers also fall under the same age group.

5. Is it safe to buy from Shein?

Yes, Shein employs end-to-end encryption. This is common among other online shopping platforms. This encryption means that the data is safe and secure from unauthorized access. The brand aims to secure the customer’s confidential data. It is stored and transmitted with utmost security and confidentiality.

6. What is the old name of Shein?

The brand’s original name was ZZKKO. It was established in China in 2008. Their domain name was Sheinside.com as it offers a wide collection of women’s clothing.

7. Is Shein Chinese or Korean?

It is a Chinese brand. It is known for its affordable prices for trendy clothing among the youngsters. They have recently entered the Korean market, creating a buzz in the fashion industry.

The post Shein’s Comeback to India: Here’s What to Expect appeared first on Netquack Media.

1. Udaipur, India: Where Romance Meets Royalty

Udaipur is in the North-West of Rajasthan in India. It has different names like “City of Lakes” as this city is surrounded by lakes; “White City of India” for its large Rajput style Palaces. February’s mild weather makes it one of the best places to visit in India in February for couples. You can spend two days exploring The City Palace, Pichola Lake and Jagdish Temple. 

Apart from these spots, Udaipur also offers the opportunity to explore the vibrant nightlife. You get the options to unwind at the rooftop bars, enjoy the vibrant nightlife atmosphere or indulge in cultural performances.

Best Known for: Lakes and Palaces. 

Who does it suit: People who love boat rides under the full moon & Royal Palaces

Nearest Airport: Udaipur Airport AKA Maharana Pratap Airport (22 Kms approx.)

2. Kyoto, Japan: A Serene Romantic Escape

Kyoto is located on the most popular island of Japan exactly in the Kansai region of Honshu. Visiting Kyoto in February can be the ideal choice as it offers winter scenery with a mix of early spring. You can witness the temples covered with snow during this time. 

These are delightful to the eyes. You also get the chance to witness the plum blossoms blooming during February.

Since it is likely to be less crowded during this period, you get the chance to explore more at ease. Don’t forget to take advantage of lower prices on accommodation, entry ticket fees and so on during this time. Winter chill, early spring blooms – pure magic for couples which makes it the ideal place to visit during February.

Best Known for: Temples, plum blossoms, and traditional charm.

Who does it suit: People who adore different cultures, nature and history.

Nearest Airport: Osaka International Airport, AKA Itami Airport

3. Tuscany, Italy: A Harmony of Hills & History

Tuscany is located in the west-central part of Italy. Both small towns as well as cities like Florence, Siena, Pisa or Lucca can be expected with fewer crowds during February as it is an off-season. This makes the visit even more intimate for couples during February.

This region has vivid landscapes which makes it perfect for a romantic drive or a leisurely walk through the towns. If you are someone who loves to explore art, then never miss to visit Florence’s art treasures. February’s peaceful ambiance, combined with Tuscany’s timeless beauty, sets the stage for a deeply romantic getaway. During this time, the crowd is also likely to be less.

Nearest Airport: Florence Airport (38 kms approx).

Best For: People who love Wine, History and Artistic taste. 

Best Known For: Rolling vineyards and Renaissance art.

4. Maui, Hawaii, USA: Where Paradise Meets Adventure

Maui, with its beaches and lush landscapes, is a tropical haven for couples in February. Maui in February offers perfect weather. The beaches in Maui are clean and spotless. It has both warm days and mild nights, ideal for romantic activities. February is also the whale-watching season. It provides couples the chance to witness majestic humpback whales in their natural habitat.

It is recommended to explore the stunning Road to Hana, along with the waterfalls, or relax on the golden sands of Kaanapali Beach. Sunrise in Haleakala National Park is one of the spots that couples don’t want to miss visiting. 

Clean Beaches. Calm yet vibrant ambiance. Perfect for romance.  Here are a few beach destinations for couples in India.

Nearest Airport: Kahului Airport (5 kms approx.)

Best For: People who love Beaches, nature and adventurers.

Best Known For: Whale Watching and Stunning Seas

5. Banff, Canada: A Winter Wonderland for Couples

Next comes Banff, The Winter Wonderland for Couples. Banff is situated in the Canadian rocks. These rocks turn into snowy retreat in February which makes it one of ideal places to visit in the month of February for couples. It turns into a powdery slope where you can snowboard in the Sunshine village of Banff.

In addition, the serene snowshoeing adds up to a winter wonderland with the cozy sleigh rides. You can relax together in the Upper Hot Springs in Banff while the snow surrounds you at the snow-capped peaks. You can take a gondola ride for breathtaking views.

The tourists are expected to be little that allows the couples to have intimate moments amidst such amazing scenery. You get to make magical memories by exploring the frozen lakes or by the fires in a rustic lodge, Banff can be the right choice.

Best Known for: Snowy landscapes and outdoor adventures

Who does it suit: People who are into Nature, adventures and winter enthusiasts.

Nearest Airport: Calgary International Airport (125 kms approx.)

6. Santorini, Greece: A Romantic Island Getaway

Santorini is an island located in Greece. What is great about Santorini is its “Pristine whitewashed houses”. These houses are spread across the cliffs. We cannot deny the fact that it also has magical blue waters, dramatic views and an amazing sunset. There is also an active volcano here. 

It’s  colder weather enhances the magical ambience making it one of the best places to visit in Europe in February. This island brings peaceful ambience for the lovebirds to escape the crowds. In addition to that, the cooler weather adds charm to the Oia street. 

They can also enjoy watching breathtaking sunset views. The couples can also hike up the scenic trail from Fira to Oia for its amazing Caldera views. 

Best Known for:  Caldera views and iconic sunsets.

Who does it suit: People who love wines, sunsets & romance. 

Nearest Airport: Santorini International Airport (6 Kms approx.)

7. Queenstown, New Zealand: Nature’s Adventure Playground

Queenstown is situated along the shores of Lake Wakatipu of New Zealand. This is a stunning summer destination for couples in February. The weather during this time is warm and sunny.

Tandem bungee jumping, paragliding and Skyline Gondola rides are available for adventurers.  Skyline Gondola rides come with breathtaking views of the mountain range. A Sunset dinner while you overlook the lake offers picture-perfect moments for couples in February.

Best Known for: Scenic landscapes and thrilling adventures.

Who does it suit: Adventure lovers and nature enthusiasts

Nearest Airport: Queenstown International Airport (8 Kms approx.)

8. Paris, France: Where Romance Meets Elegance

Paris may not need much of an introduction. That is how popular Paris is. It is the city of love. It is the classic romantic destination. The winter charms of the city offer fewer crowds with crisp air and cozy moments making it ideal for couples.
It is even more magical in February, the month of love where Paris celebrates Valentine’s Day with special events, romantic cruises on the seine. And be prepared to be allured by the illuminated lights of Paris.

A few experiences that you cannot miss exploring are Eiffel Tower (for sure) that sparkles a little extra during this time or an intimate walk through the Montmartre’s Cobblestone streets. The French cuisine at a candlelit bistro is the most savory. Also, never miss savoring hot chocolate in a charming cafe. 

A breathtaking sunset view at the end of the day from the Sacre Coeur Basilica, creates unforgettable memories in the City of Love. Valentine’s Day celebration makes it one of the best places to visit in February for couples.

Best Known for:  Timeless romance and iconic landmarks

Who does it suit: Romance seekers, art lovers, and food enthusiasts.

Nearest Airport: Charles de Gaulle International Airport (30 kms approx.)

9. Cape Town, South Africa: A Romantic Summer Escape

Cape Town, South Africa in February has warmer weather. It can be considered a dream destination for couples. With warm weather and long sunny days, it is considered to be the perfect time for romantic outdoor experiences. You can witness the lush Kirstenbosch Botanical Gardens in full bloom because of which you need to choose February to visit this place.

For adventurous couples, hike or take a cable car up Table Mountain for breathtaking views, or embark on a thrilling drive along Chapman’s Peak. February also brings lively cultural festivals. End your day with a sunset cruise from the V&A Waterfront. This never fails to create unforgettable memories.

Best Known for: Nature enthusiasts, wine lovers & adventurers

Who does it suit: Iconic Table Mountain & Scenic beauty

Nearest Airport: Cape Town International Airport (20 Kms approx.)

10. Hoi An, Vietnam: A Timeless Romantic Retreat

A beautiful town that is located in the central region of Quang Nam Province of Vietnam. This is a paradise for couples who love history, culture and romance. This place is adorned with lantern-lit streets and well-preserved architecture serves great ambience. 

Especially in february, this place is perfect for evening strolls for couples. The weather is milder during this time. You get the opportunity to witness the Lunar New Year Celebrations during this time around the year. The streets come together to perform cultural performances, lantern displays and much more. 

The couples can enjoy a boat ride on the Thu Bon river. An Bang Beach is a nearby attraction that offers a serene escape that makes Hoi An a perfect getaway for love birds.

Best Known for: Lantern-lit ancient town

Who does it suit: Beach goers and those who love to explore ancient towns.  

Nearest Airport: Da Nang International Airport (37 Kilometers)

Final Thoughts

Be it snowy weather or tropical spots, or the cultural gems or romantic cities, each place on the above list promises to offer something special. With no doubt, February is the best month of the year to take advantage of the other perks.  

So, what are you waiting for? Go ahead and plan a trip to surprise your partner. Above is a carefully curated list of places to visit in February. Make use of it. 

After all, there is no better way than a trip to strengthen your bonding for a healthy relationship. These handpicked locations ensure that you are not left clueless. Pack your bags to let your journey be a Celebration of Love!

The post 10 Unique Places to Visit in February as Couples appeared first on Netquack Media.